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      <image:title>Case Studies - Turnkey (For Marina Bay Sands | Acquired)</image:title>
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      <image:title>Case Studies - Turnkey (For Marina Bay Sands | Acquired)</image:title>
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      <image:title>Case Studies - Turnkey (For Marina Bay Sands | Acquired)</image:title>
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      <image:title>Case Studies - Turnkey (For Marina Bay Sands | Acquired)</image:title>
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      <image:title>Case Studies - Turnkey (For Marina Bay Sands | Acquired)</image:title>
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      <image:title>Case Studies - Turnkey (For Marina Bay Sands | Acquired)</image:title>
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    <loc>https://www.kellyleedesign.com/casestudies/millenniumhilton</loc>
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      <image:title>Case Studies - Cool School (Youtube Channel)</image:title>
      <image:caption>Branding and App Icons</image:caption>
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      <image:title>Case Studies - Cool School (Youtube Channel)</image:title>
      <image:caption>UX Logic: Architecting the path from high-energy content to secure, subscription-based educational milestones.</image:caption>
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      <image:title>Case Studies - Cool School (Youtube Channel)</image:title>
      <image:caption>Interface Detail &amp; Metadata Strategy: Codifying the application’s information hierarchy. I established the content categorization and metadata standards (Genre, Rating, Credits) to ensure a professionalized, searchable user experience.</image:caption>
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      <image:title>Case Studies - Cool School (Youtube Channel)</image:title>
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      <image:title>Case Studies - Cool School (Youtube Channel)</image:title>
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    <lastmod>2026-05-12</lastmod>
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    <priority>0.5</priority>
    <lastmod>2026-05-12</lastmod>
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      <image:title>Case Studies - Animal Medical Center</image:title>
      <image:caption>Urban Visibility Strategy: A NYC bus shelter campaign designed for maximum legibility and brand recognition in high-traffic environments. This represents the high-stakes execution required for major institutional launches.</image:caption>
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      <image:title>Case Studies - Animal Medical Center</image:title>
      <image:caption>Social Impact &amp; Advocacy: Art directing the PSA for "Frankie’s Fund," a program providing free specialty care for service dogs and retired K9 heroes. This project connected the brand’s medical mission with community-driven storytelling.</image:caption>
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      <image:title>Case Studies - Animal Medical Center</image:title>
      <image:caption>Interface Strategy: Redesigning the digital hub to streamline user access to emergency services and specialized institutional care. Environmental Branding: A series of high-impact backlit Duratrans displays utilizing intimate photography and aspirational copy to create an empathetic, hopeful atmosphere throughout the hospital facility.</image:caption>
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    <loc>https://www.kellyleedesign.com/casestudies/walmart</loc>
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    <lastmod>2026-05-12</lastmod>
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      <image:title>Case Studies - Walmart (Via Lantis Eyewear)</image:title>
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      <image:title>Case Studies - Walmart (Via Lantis Eyewear)</image:title>
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      <image:title>Case Studies - Walmart (Via Lantis Eyewear)</image:title>
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      <image:title>Case Studies - Walmart (Via Lantis Eyewear)</image:title>
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      <image:title>Case Studies - Walmart (Via Lantis Eyewear)</image:title>
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